Service: Upscale Arcade and Bar offering a sophisticated, exclusive experience for those at the top of their game.
Store Locations: Five locations in the five world cities of London, Paris, San Francisco, New York City, and Tokyo. The flagship store is in London.
Target Customer: 18-30 Men and Women, depending on location for legal drinking age. The locations offer current and past arcade games and computer games, such as Street Fighter and Starcraft, that are on the leading edge of Electronic Sports.
Company Slogans: "Play in the dark.""When you know, you're in."
Logos and Signage Template:
Digital Billboard:
Poster/Ad Design:
The posters are based on different games, the first of which is Street Fighter
Second is Starcraft.
Flash Ad:
Web Page:
Street Front: This is actually a Google Street View Image of the location of the flagship store at 100 Oxford Street. The only problem with actually launching this store is the existing 100 Club in the location.
Branded Items:
